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Common Content Management Tools

Updated: Aug 13, 2022

CMS or content management system is a powerful software that allows people to generate, manage, and edit website content without requiring specialist technical skills.

This technology will help you build your website without all the necessary backend coding.

CMS will take care of the design of your system to build your web pages, store your photos, and other activities—leaving you more time to concentrate on the more forward-facing aspects of your website.

So, what makes a CMS?

The two main components of a content management system:

Content management application (CMA)

It is the element of your website that allows you to upload and manage content.

Content delivery application (CDA)

This one is the backend, your behind-the-scenes procedure. Every material you enter into the CMA, this one takes it, stores it, and makes it available to your audience.

With these two platforms working together, now you can maintain your website. How do I pick the best one?

Well, let's dig deeper into that.

Here are a few characteristics to look for in a content management software product:

Strong and adaptable editor

Choose a software that can help you rapidly create a landing page for a campaign. A platform that allows you to make minor layout modifications and alter content on existing pages.

Has the capacity to test something

Of course, you must choose a program that you can quickly test, such as the effects of various headlines, layouts, and other factors. It should be something that you can figure out immediately what's working or not, so you can do more (if need be).

Promotes teamwork

Imagine you have a group of individuals working on a single website. Choose a program that can communicate and create permissions within the content management software tool. It will make your life a lot simpler — it also guarantees that overwriting someone's work doesn't emerge.

Accessible support

Well, this may not be mission-important, but having a support staff readily available is a gem.

Integration with the rest of other software

Finally, your CMS must work with the rest of your system. Think about having multiple platforms linked to it and working as one—it's the best option you can get by far.

Most Commonly Used CMS


WordPress is used by more than a third of all websites on the internet—making it currently one of the most widely used content management systems.

WordPress evolved from a simple blogging platform to a full-fledged content management system (CMS) after its first introduction in 2003. The software's design and user-friendly architecture attracted many bloggers and e-commerce businesses because it's easy to use.

Its popularity stems from the fact that it is a free and open-source platform. You can use WordPress to create a free website and alter the code to meet your needs. The platform also allows you to personalize the aesthetics and user experience you have for your website.

There are two versions of WordPress:

  • offers a free version with certain limits or a premium edition that includes all you need to create a comprehensive website. If you use the free edition, you won't be able to choose your URL.

  • on the other hand is a free, open-source WordPress version. The simplest method to acquire this version is to join up for any major web host, and they'll let you install it with a few clicks on your hosting server.


You'll never have to pay to install WordPress on any ordinary web server if you utilize one of them. As a result, you'll have complete control over your website and content management system.

Many web providers offer plans as low as $5 per month, containing everything you'll need for your website, including a free name.

Plans start at $4 per month if you want to manage your complete website for you.


You can install a multitude of unique plugins with WordPress. It allows you to add almost any feature you can think of. This one is also optimized for search engines straight out of the box. You'll find it much easier to rank for any term you're targeting.


  • provides a large number of themes

  • WooCommerce is a fantastic solution for eCommerce websites

  • Search engine optimized

  • Mobile-friendly

  • Less expensive


  • Some changes need advanced coding skills


If you're on a limited budget, this option is for you! Wix is a simple drag-and-drop website builder ideal for:

  • Entrepreneurial ventures

  • Religious institutions

  • Portfolios

  • Restaurants

  • eCommerce

If you can't bear the thought of codes, then this one is the answer. Some just don't want to deal with the overwhelming work of backend coding and management.

Wix has no restrictions on pre-built templates. You can also use it in a variety of sectors. When you use Wix, you're more than likely to locate a pre-built template that's appropriate for your company.


The "Connect Domain" option, which costs $4.50 per month, is the cheapest. The "Combo," "Unlimited," and "Pro" plans, which cost $8.50, $12.50, and $24.50, respectively, are also available.

The "Unlimited" plan is the one geared for businesses and freelancers and is the most popular.

The monthly subscriptions for enterprises and eCommerce run from $17 to $35. On the other hand, the cheapest and most costly programs are "Business Basic" and "Business VIP."

The "Business Unlimited" plan is Wix's most popular option for expanding enterprises.


Wix allows you to add dynamic phrases and graphics to your website. With this, you can further engage with your audience. You can also customize your site to fit your brand's needs.

It's also simple to get about the platform. You may also administer many sites from a single account. Overall, Wix's eCommerce automation is quite simple to put up.


  • Ability to animate

  • The site editor is simple to use

  • Prices that are both reasonable and provide value

  • Page navigation is simple


  • The page takes a long time to load

  • It's not open-source


For marketers and salespeople, HubSpot CMS is the Holy Grail. HubSpot is a good option if you're generating content-focused pages. In addition to website creation, HubSpot CMS has a set of marketing tools that aid in business growth.

If you're looking for a marketing tool, HubSpot is a great option for:

  • Marketer

  • Inventive content

  • Beginner web designer

  • Starting an e-commerce business

When it comes to implementing inbound marketing for your eCommerce firm, HubSpot comes in useful. This software is excellent for generating leads, site analytics reporting, sales nurturing, and client retention.

You won't have to touch any code using this CMS tool. HubSpot's dashboard is super simple to utilize. This is the perfect tool that makes editing and publishing a breeze.


HubSpot is a little on the pricier side. However, if you consider its all-in-one marketing solution, the price may be irrelevant. The "Starter," "Professional," and "Enterprise" price plans are $40, $800, and $3,200 per month.

It also offers a $350 per month special plan dubbed "Starter + CMS Hub Professional." "This bundle includes everything to construct a compelling website that converts consumers," according to HubSpot.


HubSpot CMS includes a range of features that help customers have a positive experience.

If you want to work with a simple website builder, the HubSpot CMS is for you. One of HubSpot's assets is the ability to do A/B testing. It will also aid in the SEO of your website.

With HubSpot CMS, switching from an old to a new website is simple. Furthermore, you don't need to be concerned about finding third-party hosting. It comes with ordinary hosting as part of your subscription.


  • It comes with a variety of marketing tools

  • Aids in the handling of leads

  • Optimization for mobile devices

  • Hosting that is integrated


  • Few templates are available

  • You don't have total control over your website


Bolt is an excellent CMS for producing simplified content. This CMS tool isn't exactly well-known. However, the developers created it with non-coders in mind.

Bolt provides you with complete control over the look and feel of your website. Just like WordPress, it's an open-source platform. It is a content management system (CMS) for small businesses that focuses heavily on web page curation and content strategy.

It's also a terrific tool for web developers who want to play around with a few lines of code.


Bolt is completely free to use! What's more is that it is not going to change in the future, according to the developers.


Bolt's basic bundle might not be enough for you. As a result, you may have to make do with the tool's available extensions.

Bolt features a sleek user interface with all of the essential buttons easily accessible. To prevent clutter, the interface conceals choices that aren't available.

But wait, there's more. Bolt makes it simple to post images. Additionally, submitted photographs are automatically cropped and scaled to the ideal size.

Bolt's dashboard allows you to designate various roles. As a result, you'll be able to do specified activities such as:

  • Providing particular material to your editors

  • Admins have complete control over all frontend activities

  • Allowing your developers to access the template's backend and make changes


  • Open-source content management system

  • Mobile-friendly

  • The user interface is simple and elegant


  • There are fewer resources available

  • It's possible that some coding will be required


With its customer support and aesthetics, Squarespace CMS has an advantage over some of its competitors. Squarespace is a contender for individuals who want to build attractive websites without the codes.

If you're a creative looking to expand your portfolio, Squarespace is a great place to start. Business owners may create eCommerce stores using the CMS platform; it is also a great option for bloggers.

Squarespace is best used to display creative work. As a result, it's an excellent resource for photographers, painters, and others—one of the best choices for small-scale projects.


Squarespace offers a 14-day free trial that does not need you to provide your credit card information.

It is available in four different pricing ranges:

  • Personal – $16 per month

  • Business – $26 per month

  • Basic Commerce – $30 per month

  • Advanced Commerce – $46 per month


Squarespace has over 100 website layouts to choose from, giving you a lot of variety. This software features unique and clever themes that may help you express your business, depending on your sector.

Third-party extensions can be integrated into your Squarespace website. Extensions are available for:

  • Returns automation

  • Synchronization of accounts

  • Increasing the number of people who follow you on social media

  • Shipment tracking

Squarespace's web analytics can track the performance of your site. You'll be able to see your traffic and keyword rankings this way. It also includes a built-in blog system that allows you to organize and schedule your entries. You may also appoint several users to alter your platform's content.


  • Support is available 24 hours a day, 7 days a week via live chat

  • There are several professional templates accessible

  • It's a fantastic tool for making portfolios


  • There are no third-party integrations available

Final Thoughts

Depending on the need of your business, keep in mind to choose a software that suits your goal. The content management system should be a tool that can help you build, grow, and manage your site.


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