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The Best Practices of Mobile Marketing in 2022


People spend more time on their phones than ever these days. The average American spends 5.4 hours looking at their phone per day. With so many people getting so much screen time, it is important to have a reliable mobile marketing strategy. In this article, we will go over what you should do to get the most out of mobile marketing for your business.

Make your website mobile-friendly


A mobile-friendly website is one of the most important aspects of mobile marketing that you should adopt. You do not want to create a negative experience for potential customers by not having a mobile-friendly website. 60% of people are less likely to buy from a brand after a negative mobile experience, and 57% of users will not recommend a business that does not have an optimized mobile site. To make your site mobile-friendly, we recommend you use a responsive design. This will help your website become more accessible for mobile users as it will scale every element of your website down to fit different screen sizes.

Have a website that stands out on Google


When creating a mobile marketing strategy, it is important to stand out from your competitors--especially on Google. Google is the most visited website on the planet, and 92% of search engine queries are made in Google by smart devices worldwide. This makes Google the place where you want to make sure you stand out. You can do this by practicing Search Engine Optimization (SEO). When utilizing SEO, you want to do things like optimizing keywords, making sure your title and meta description stand out, having share-worthy content and URLs like blogs and videos, and much more. If in doubt, you may want to hire an SEO specialist.

Try geolocation


Geolocation can be used in a variety of ways in mobile marketing, but it mainly deals with bringing location-specific and relevant ads to consumers. Techniques such as geofencing and geotargeting enable businesses to set a digital boundary in which people with location-sharing on their mobile devices will see ads relevant to the location within that area. Geolocation allows ads to be personalized to the user and is especially useful for brick-and-mortar stores. The downside to using geolocation is that many people turn off location-sharing, but you will still get plenty of people who opt-in through Google searches.

Utilize SMS


Nothing says “mobile marketing” quite like SMS. SMS, which stands for Short Message Service, is the most common form of text today. SMS marketing involves sending a relevant text message to your customers. 70% of consumers opted in to receive texts from businesses this year, making this a very valid strategy to employ. Like email, you want to make sure it is easy for people to opt-out of these text messages. But overall, you want to make sure what you’re texting people stays within character limits, is engaging, and is scheduled to be sent during hours in which people are likely to be awake.

Optimize for voice search


Voice search is a trend that is only going to get bigger. Voice search facilitates the ease of access to things like Google searches and making online purchases. By reducing friction, it makes things much more enjoyable for potential customers looking for a product or solution, overall leading to a more positive experience. One in four adults now has a smart speaker in their home, and 65% of 25 to 49-year-olds speak to a smart device at least once daily. The importanceof voice search optimization is nothing you want to underestimate. You want to create specific content for specific questions, utilize keywords, use a question-and-answer format, and make sure to optimize for local SEO; as people will often try to search for businesses nearby.

Look into using a chatbot


A chatbot is a program designed to simulate conversations with people. You can utilize chatbots to help your business by designing them to solve problems. By this, we mean supplying customer assistance. If a customer has a problem, they can go to a chatbot to seek a solution. A chatbot’s greatest benefit is seen by customers as being their ability to provide 24/7 support. Additionally, a chatbot can help facilitate easier purchasing for customers by streamlining and simplifying the entire process. 82.7% of consumers reported a neutral to positive experience with a chatbot, making them a potentially vital source of assistance for your mobile marketing campaign.

Use mobile push notifications


Looking for an alternative to email marketing? Try push notifications. Mobile push notifications are automated messages sent to users by an application that is otherwise closed. Kind of like a pop-up, but instead, a push notification is sent through the user’s mobile notification center. Push notifications have an open rate of 20%, compared to an email campaign that has an open rate of 2%. Push notifications lead to higher customer engagement and has fantastic outreach given the number of smartphone users in the world today. Plus, they’re cost-effective; a push notification campaign may cost $1,200 a month on average, but there are many services that offer them for free with conditions.

Final thoughts


It is safe to say that mobile marketing is a highly effective way to generate buzz and bring in more customers. You need to know your audience, as well as your competitors, and make your business stand out in ways that others do not. By using different strategies and services, like those discussed in this article, you can successfully distinguish yourself from your competition. Making a solid mobile marketing plan can be complicated, but it doesn’t have to be. At Instlytics, we offer strategic consulting services that will aid you in creating mobile campaigns. We hope you will trust us with all your mobile marketing needs.

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